We have all heard the stories about golf and business, and how business golf can be the difference between success and failure for many business owners.We have all seen the successful business people on the golf course during the day, and wondered whether it is their success in business that puts them on the course, or their time on the course that contributes to their success!However, you probably also wonder just how much of those sayings and statistics are fact, and how much is an urban legend. The good news is, thanks to some very clever people at the Stanford Research Institute in the USA, it is now possible to put a real financial value to the game of golf.So How Much is Business Golf Worth?According to the researchers at Stanford (one of the most prominent colleges in the US), during 2005, golf contributed an astronomical $195 billion to the US economy, both directly and indirectly.That is made up of contributions from the golf industry itself, as well as salaries, wages and other indirect earnings related to golf. It does not, however, measure just how much business is done on the course, but it is a very good indicator of just how pivotal golf is to the US business economy!The Spin OffSince the astronomical figure that the researchers have come up with is only for earnings directly related to the golf industry, and since those figures are already over five years old, it is easy to see that the value of business golf is probably much, much higher than that!In fact, if every dollar spent on golf in the US leads to just a one dollar return (and that’s unlikely, given the size of the deals that go down on golf courses every day) then businesses in the US are doing business to the tune of nearly $200 billion on the course every year!Business Golf Is an InvestmentWhen you look at figures like this, it is easy to see that business golf is not simply something that gets you out of the office. It is a strategic, carefully planned investment in your business, and your company’s potential profits.If you approach business golf in that way, then it can be one of the most valuable marketing tools in your business arsenal. Simply asking yourself, before every invitation or game, what the return on your investment will be, in terms of networking, relationship building and potential deals, should be enough to determine whether each game is worth your time.Whatever your feeling about business golf, it’s very hard to deny that in the world’s largest economy, nearly $200 billion dollars is generated every year by the golf industry. It is entirely likely that many times that is generated every year by deals that come about as a result of business golf.It is clear, however, that business golf is here to stay, and that by making the most of the opportunities it presents, you too can boost your business, and your profits, and become a part of that huge, global money-spinning machine!

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